"J. C. Penney...was never 'get the look for less' so much as 'get something vaguely shaped like the designer thing...made in all-petroleum materials, and with a too-similar wannabe logo that announces your inferiority...'"
"It’s like a headless wax museum devoted entirely to the cast of 'Roseanne.'"
Her article has prompted an angry outcry from Midwesterners and non-size-zeros alike. In a way, I'll admit I can see where she's coming from. I too once avoided JCPenney like the plague. It just felt...dirty. The lights were dingy, the aisles sad, and the mannequins often clothed in those too-short, too-wide shirts that middle-aged moms love for some reason. (Of course, Whitney Port has single-handedly brought those back in style thoroughly complicating the matter..)
Still, I think she's overlooking major JCPenney milestones. In the past few months, I've actually made mental notes to go to their stores and/or look online. Why? Because they've made awesome, smart partnerships with designers like Charlotte Ronson, Nicole Miller, and Ralph Lauren (under the guise of American Living).